LOYALTY GROUP OPENS ONLINE AIR MILES MALL
By Adnews Staff
The Loyalty Group, based in Toronto, has opened an online shopping service called YourShops.ca. Members of the company's Air Miles program will receive one point for each $20 they spend with the service. Twenty-one retailers have signed up to sell merchandise through the site, including Amazon.ca, Crate and Barrel, chapters.indigo.com, Brooks Brothers, L.L. Bean, Eddie Bauer and The Sharper Image. "YourShops.ca illustrates our ability to leverage strategic capabilities to create new and enhanced value for our collectors and business partners," said Loyalty Group president John Scullion.
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