LG ELECTRONICS RELEASES NEW TV CREATIVE
By Adnews Staff
Consumer electronics company LG Electronics released a new television commercial on Monday called "Headlights." The ad, created by Young & Rubicam of Toronto, promotes the company's washers and dryers. The creative depicts the windows of a washer and a dryer as a pair of headlights in the darkness. The intention of the ad is to highlight the energy efficiency and low noise of the appliances. "We're still a discovery brand in this market, and this campaign gives us traction in a crowded, mature category," said Steve Preiner, LG's corporate marketing manager. Young & Rubicam has been working for LG on a project basis since May, promoting the company's television and washer/dryer lines. This commercial, the first new creative produced by the agency for LG, will run through the fall.