COSMODA HIRES METRICK SYSTEM FOR ELLE CAMPAIGN
By Adnews Staff
Toronto-based Cosmoda has hired The Metrick System, also of Toronto, to create a U.S. campaign for its Elle Essentials line of business, leisure and travel accessories for women. The initiative, which will begin in the fall and run into early 2004, will include point-of-purchase materials, merchandising displays, packaging and consumer advertising. The agency received the assignment through a referral.
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