HOLMES & LEE TO LAUNCH NEW PAIN RELIEVER FOR SWISS MEDICA
By Adnews Staff
Swiss Medica of Toronto has retained Holmes & Lee, also of Toronto, to handle the North American launch of a European product called 024 Pain Relief. The agency will design the logo and packaging of the product, create television advertising and other promotional materials, construct a Web site and handle customer relations. "It's rare that we get a chance to become deeply involved with a product so early in the game," said agency president John Lee. "It is an excellent opportunity." Holmes & Lee won the assignment in a review involving an unknown number of agencies. The product will be released in North America this fall. According to Swiss Medica, promotion will consist of a mainstream consumer campaign through multiple channels.