HEALTH SEMINAR SERIES RETAINS BENCHMARK PORTER NOVELLI
By Adnews Staff
Benchmark Porter Novelli of Toronto has been appointed public relations agency of record for Chapters of Health, a seminar series operated by Vancouver-based CKM Promotional Concepts. The program, now in its third year, consists of free presentations of health and wellness information at Chapters and Indigo bookstores. This year, seminars will take place in Halifax, Calgary, Vancouver and Toronto. "We were looking for a public relations agency with expertise and strategic insight into the health and wellness arena," said Chapters of Health founder Christine Monaghan. "Benchmark Porter Novelli demonstrated this experience as well as a passion for the program." The agency's assignment is to create a media relations campaign for the series. Three other unknown firms were also considered for the account.