LA SENZA GIRL CONDUCTS BUS TOUR
By Adnews Staff
Montreal-based fashion retailer La Senza Girl is promoting its back-to-school clothing with an initiative called the La Senza Girl Fashion Bus: GirlTrendz Tour. The tour will visit shopping centres and other venues in the Greater Toronto Area. Promotional workers will conduct fashion shows and distribute coupons. Organized internally by the retailer, the promotion will run through the month of August. La Senza Girl operates approximately 70 stores in Canada.
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