ALIAS PREPARES MAYA CAMPAIGN
By Adnews Staff
Toronto-based Alias is preparing its first new ad campaign since changing its name last month. At that time the software company dropped the word "Wavefront" from its name. The new global campaign will be in support of the firm's Maya 3D animation and visual effects software. Print advertising, Web materials and public relations will begin in a few weeks. The creative will exhibit the work of Maya customers. The first ad makes use of "The Chubb Chubbs," a short film from Sony Picture Imageworks. The advertising was done by Bates Canada. Public relations for Alias are handled by Environics Communications.
« Back Next »
Comments
blog comments powered by Disqus