THE HOCKEY COMPANY BEGINS TWO CCM PROMOTIONS
By Adnews Staff
The Hockey Company of Westmount, QC has begun two new promotions for its CCM equipment brand. The first effort is a retail consumer promotion during which customers will receive an NHL jersey of their choice with the purchase a pair of CCM Pro Tacks skates. To receive the jersey customers must submit a coupon. These coupons are being distributed through retail stores, the CCM Web site, in Canadian print advertisements and in a direct mail piece sent to members of USA Hockey. The second component is an online contest called "ProChallenge Trivia." The trivia game is part of the CCMsports.com Web site. Contestants who register to take the weekly quiz can win one of ten "Pro Gear" weekly prizes or the grand prize of a trip for two to the NHL All-Star Game. Montreal-based Charpentier Garneau came up with the look of the direct mail piece and the concept for the trivia challenge. The print ads were created by The Hockey Company.