DEELEY HARLEY-DAVIDSON HIRES AUDIENCE
By Adnews Staff
Deeley Harley-Davidson Canada has hired AUDIENCE Communications of Toronto to handle its internal communications. Deeley, based in Concord, ON, is the Canadian distributor of Harley Davidson motorcycles, parts, accessories and services. The company hired AUDIENCE in a competition with one other company. The agency will develop and implement a communications program aimed at employees, associates, business partners, external stakeholders and retailers. The program will include a "Communications Harvest" of past and existing communications vehicles and a "Listening Tour" of focus groups and interviews. This is the first time Deeley has used an internal communications agency.
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