SUNRISE CONTINUES TOFU SAMPLING PROGRAM
By Adnews Staff
Sunrise Soya Foods of Vancouver promoted its Pete's Tofu product over the weekend the Taste of the Danforth event in Toronto. Peach Mango smoothies were distributed at a Pete's Tofu Tent and by promotional workers wearing freezer backpacks. Cooking demonstrations were also conducted at a Pete's Tofu stage by chef Nettie Cronish and Pete's spokesperson Ashley McInnis. Sunrise has been holding sampling initiatives for the tofu brand at community events through the summer, including the Dragon Boat Festival and the Grouse Mountain World Cup mountain bike races, both in Vancouver. The sampling program is organized internally by Sunrise. Public relations for the company are handled by Hunter LaVigne Communications of Aurora, ON.
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