HOLT RENFREW, AMERICAN EXPRESS TO LAUNCH CO-BRANDED CARD
By Adnews Staff
Holt Renfrew of Toronto and American Express of Markham, ON will introduce a co-branded credit card next month. The "Holt Renfrew Card from American Express" will replace the retailer's existing in-store credit card. The no-fee card will also function as a regular American Express card. Users of the card will be enrolled in the Holt Renfrew Rewards program in which customers receive loyalty points with purchases. The new credit card partnership will be promoted via direct mail to existing Holt Renfrew credit card customers.
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