KOALA TO DISTRIBUTE FBI JUICES
By Adnews Staff
Koala Beverages of Vancouver is now handling marketing and distribution for FBI Brands juices in British Columbia. FBI, which has its headquarters in Richmond, B.C., makes Fresh & Tasty fruit juices and Caesar tomato juice, which it sells across Canada. Koala will handle advertising for the brands in B.C. Although its 1996 advertising plans have not been finalized, Koala has used radio, outdoor and point-of-sale material for its own products in the past. The company handles its advertising in-house. Koala makes sparkling water juice drinks, a line of ice teas and non-carbonated juices.
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