SUPERPAGES BEGINS GO PAGES CONTEST
By Adnews Staff
Telephone directory publisher SuperPages, based in Burnaby, BC, has begun a contest called "Go Pages On Board $2,000,000." Go Pages is a smaller version of the SuperPages directory that is designed to be kept in a car. Radio advertising, created by Palmer Jarvis DDB, will direct listeners to Esso gas stations in Vancouver, Vancouver Island, Calgary and Edmonton to receive a free copy of the 2003/2004 Go Pages directory. Esso owner Imperial Oil is participating in the promotion. The gas station displays direct customers to a Web site at <http://www.gopagesonboard.com> where they can win prizes. The contest will take place in each region to coincide with the release of the Go Pages book for that area. TrojanOne developed the contest and in-store materials.