AQUA VELVA RENEWS CFL SPONSORSHIP
By Adnews Staff
Combe has extended Aqua Velva's sponsorship of the Canadian Football League. During the one-year extension, the product will continue to be the official aftershave of the Toronto-based league. A national gift-with-purchase offer will promote Aqua Velva's sponsorship. Between August and October, consumers will receive a CFL hat by mailing in a proof-of-purchase. Combe acquired the Aqua Velva brand when it purchased the products of the JB Williams Company last year.
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