SWISS CHALET PROMOTES HAAGEN-DAZS MEAL, SUMMER SALAD
By Adnews Staff
Swiss Chalet is promoting its Quarter Chicken Häagen-Dazs meal and its Quarter Chicken Summer Salad with a 30-second television commercial called "Doorbell." In the ad, a boy eats Swiss Chalet dinners several times in a week while one parent is out and the other is too busy to cook. The ad ends with the parents having a romantic Swiss Chalet dinner at home while the boy is at his grandparents. The promotion also includes in-restaurant materials, Web site advertising and approximately 1.8 million flyers that will be distributed nationally next week. The flyers direct recipients to the Swiss Chalet Web site to enter a draw for a $100 Swiss Chalet gift card. The television and Web site advertising, in-restaurant materials and the flyer were created by Ambrose Carr Linton Carroll. Media planning and buying were handled by HYPN. Public relations for Swiss Chalet are done by Strategic Objectives.