TRANSGLOBE STARTS BRANDING EFFORT
By Adnews Staff
Toronto-based TransGlobe Management broke a new branding campaign in southwestern Ontario last week. The eight-week initiative, created by Lebow of Toronto, is promoting TransGlobe's presence in the apartment rental market. The campaign consists of billboards, transit shelters, bench advertising, bus panels, newspaper ads, magazine executions and direct mail. The creative describes TransGlobe as having, "The 1, 2 and 3 bedroom apartments you are looking for."
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