ECHO RETAINED BY THEATRE PRODUCTION GROUP
By Adnews Staff
New York-based Theatre Production Group has signed Toronto-based Echo Advertising as agency of record for a new Broadway musical called "Laughing Room Only." The show, which will star comedian Jackie Mason, is described as "part vaudeville, part burlesque." It will debut in the fall. Echo was hired by Theatre Production Group without a review. The agency will handle creative and media buying. The marketing campaign for the show will include print, radio, direct mail, outdoor and television ads.
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