WORLD OF WHEELS TO PROVIDE CONTENT TO MSN
By Adnews Staff
Automotive publication World of Wheels has struck a deal to provide editorial material to MSN Autos, the car-related area of the MSN.ca Web site. The magazine will contribute news items, automotive reviews and industry articles to the site on a weekly basis. MSN will also link these materials to the magazine's own site at <http://www.wheels.ca>. In addition, World of Wheels readers will be directed to MSN's Auto Buying Centre, a car comparison tool that also offers price quotes and information on financing and insurance rates. "This alliance with MSN Autos enables World of Wheels to raise awareness of our online property among Canadians," said the magazine's publisher, Niel Hiscox.
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