WILD ON WHEELS BEGINS DEBUTS SERVICE IN TORONTO
By Adnews Staff
A new mobile billboard company called Wild on Wheels began operating in Toronto in late June. The firm's medium is a fleet of small three-wheeled trucks with a revolving display structure mounted on the back. The trucks are capable of carrying four backlit ads, described by the company as equivalent in size to a transit shelter panel. The service's public introduction took place at the Toronto Gay Pride Parade on June 29. Its initial advertisers are EMI Music Canada, A&P, Lovecraft and Showcase.
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