SECOND CUP BEGINS CALGARY STAMPEDE SAMPLING PROMOTION
By Adnews Staff
Toronto-based Second Cup is conducting a sampling promotion tied to its sponsorship of the Calgary Stampede. The coffee retailer is the official coffee sponsor of the event, which will run until July 13. The sampling promotion will also run until July 13. Consumers can sample the chain's Tiamo beverage at a Second Cup Stampede Cafe which has been set up at the site of the event. Visitors to the cafe will also receive a "treat-a-friend" coupon for a Maple Syrup Latte.
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