CAPTAIN MORGAN BEGINS CANADIAN TOUR
By Adnews Staff
Diageo Canada began a tour of Canada to promote Captain Morgan rum yesterday. The tour's itinerary is based on the results of a survey conducted on behalf of the company that asked the question, "What monumental landmark most symbolizes Canada?" The tour began in Vancouver, where promotional workers visited bars and other licensed establishments. The workers carry a Treasure Chest containing samples of Captain Morgan Original Spiced Rum. A Web site has also been created at <http://www.rum.com/tour> which will display photographs from the tour, offer drink recipes and host a contest from Captain Morgan and M&M Meat Shops. The "Monumental Tour" was organized by Strategic Objectives of Toronto. It will conclude on Sept. 4 in Halifax where an end-of-summer party will take place.