RYAN & DESLAURIERS CREATES HOSPITAL FUNDRAISING CAMPAIGN
By Adnews Staff
Montreal-based Ryan & Deslauriers has created a new brochure for the Jewish General Hospital Foundation capital campaign. The cover bears the copy, "What would you do with 200 million dollars?" A series of two-part answers are listed inside, each from a different department. The answers are intended to contrast small equipment needs with large benefits. The answer from the orthopedic surgery department is, "We would buy a light bulb. We would show the way." The agency was hired to work on the campaign without a review. It has already created interior and exterior banners for hospital, information kits for the foundation and a campaign Web site at <http://www.powertoheal.ca>. Additional projects will include internal profiles and an advertising campaign aimed at the general public, according to David Harries, president of Ryan & Deslauriers.