AUTUMN GROUP COMPLETES THREE ASSIGNMENTS
By Adnews Staff
The Autumn Group of Markham, ON has recently completed three assignments. The first was a rebranding of Bausch & Lomb's lens solution division. This is being introduced in an advertising campaign which began earlier this month. Magazine ads in Today's Parent and Today's Bride describe the benefits of the product. An oversized contact lens case is a recurring motif. The first ad shows bunches of flowers in the halves of the contact lens case. The copy reads, "A fresh solution." The tagline is, "For 150 years. Bausch & Lomb Perfecting Vision. Enhancing Life." The campaign will run nationally through 2004. The Autumn Group has also created a new logo for Ricoh Canada's Ricoh Coliseum. The logo consists of a dome shape above the venue's name. The facility, now being renovated, will be the home of American Hockey League team the Toronto Roadrunners. The logo will appear on all advertising and marketing materials for the facility as well as interior signage and tickets. Finally, The Autumn Group has developed a new name and logo for The Women's Sexual Assault Helpline. The organization approved the new name, Women's Support Network, at its annual general meeting on Tuesday. The logo shows two stylized figures raising their arms in a V shape to create interlocking XXs. A new identity campaign including awareness materials and a new Web site will follow.