WESTJET OFFERS ONLINE AIR MILES
By Adnews Staff
Calgary-based WestJet has begun offering Air Miles to customers who book flights through the airline's Web site. Beginning today, WestJet customers will receive one Air Mile for each $20 spent booking a flight at <http://www.westjet.com>. WestJet will introduce this offer with a Double Mile promotion. Until July 26, customers will receive twice the usual number of Air Miles. The Loyalty Group will promote WestJet's offer with email advertising and direct mail to its members, with an ad in its magazine, Travel & More, and on the <http://www.airmiles.ca> Web site.
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