Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

IBM INTRODUCES EXPRESS

By Adnews Staff

IBM Canada, based in Markham, ON, has introduced a group of products and services called "Express" aimed at medium-sized business. Express includes hardware, software and financing designed for companies with 100 to 1000 employees. Its introduction will be supported with advertising starting this summer. Creative for specific elements of Express will be incorporated into IBM's current "Can You See It" campaign, which began last month. IBM's lead advertising agency is Ogilvy & Mather. Its lead direct marketing agency is Wunderman. Public relations are handled by Ketchum. All of these firms are based in Toronto.

« Back Next »

Related stories Comments