DAIRY QUEEN ADVERTISES NEW MENU ITEMS
By Adnews Staff
Dairy Queen Canada, based in Burlington, ON, is promoting a number of new menu items. The items are the first of several that will be introduced over the summer season. They are the Strawberry CheeseQuake blizzard, the Cotton Candy blizzard, Grilled Chicken and Crispy Chicken Caesar salads and Wild Buffalo chicken strips. The products are being promoted with television, radio and outdoor advertising. The creative is part of Dairy Queen's "DQ Something Different" campaign, which began earlier this year. Other menu items to be introduced later this summer will include the Triple Chocolate Utopia sundae and the Hubba Bubba Tape blizzard. They will also be supported with advertising. The "DQ Something Different" campaign was created by True Grey, a division of Grey Worldwide of New York, and Grey Worldwide of Toronto. Public relations for Dairy Queen are handled by Media Profile, also of Toronto.