SONY PROMOTES NEW STORE IN TORONTO
By Adnews Staff
Sony of Canada is opening a new Sony Store in Toronto's Yorkdale Shopping Centre. The July 2 opening will be followed by a week of promotional events including an autograph session with Sony Music recording artist Barlow and a contest called "Dream It...Win It." Also, a group of promotional workers will visit the store and shopping centre in support of the movie "Charlies' Angels: Full Throttle." The activities will run until July 6. The contest will run until July 20. Additional marketing for the store will include print advertising in local newspapers. The creative, which will use the line "A Store is Born," was designed by Sony. Public relations are being handled by Strategic Ampersand of Toronto, which also developed the theme for contest. The Yorkdale store will bring the number of Sony Stores in Canada to 73.