CRAIG MEDIA HIRES FLAVOUR, HYPN FOR LAUNCH OF TORONTO 1
By Adnews Staff
Calgary-based Craig Media has hired Toronto agencies Flavour and Harrison, Young, Pesonen & Newell to handle the launch of its new television station in Toronto. The station, called Toronto 1, will go on-air on Sept. 19. Advertising will begin in mid-August in the Greater Toronto Area. The campaign will include print, outdoor and radio advertising. According to Flavour CEO Rob Guenette, the agency began work on the branding of Flavour 1 in March after a series of meetings between the agency and Craig Media. Flavour was hired for the creative assignment and brand identity work based on that effort. Craig Media conducted a search at about that time for an agency to handle media placement for the campaign, which led the company to HYPN. The media plan will include traditional and non-traditional media channels, but no further details are available.