HYPN TO CHANGE NAME TO PHD CANADA
By Adnews Staff
Harrison, Young, Pesonen & Newell will become PHD Canada on July 2. The Toronto-based media company, founded in 1979, became part of the Omnicom Group in 1997. PHD is Omnicom's name for an international group of companies in its Media Group division. Fred Forster will remain president of the agency after the name change. Chief financial officer Cam Reston and director of client services Fred Auchterlonie will also continue in those positions at PHD Canada. The name change "reinforces our capabilities as part of the global network," said Forster. A new Web site will be created to go along with the name, as will new collateral materials.
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