AMMIRATI GETS FLORIDA CITRUS ACCOUNT
By Adnews Staff
Ammirati & Puris/Lintas of New York has been given the $27 million(US) Florida Department of Citrus account. The agency won in a competition with WestGroup of Tampa, Grey Advertising of New York and the Richards Group of Dallas. The 21-year incumbent, Saatchi & Saatchi Advertising of New York, didn't make the short list. Department officials were unavailable to comment on whether Ammirati's Toronto office would handle Canadian advertising. When the review was called late last month, process products marketing director Gene Richmond told Adnews it would be up to the winning agency to decide how Canadian advertising will be handled. Saatchi's Toronto office currently does Canadian advertising.
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