MCDONALD'S PLANS NEW CREATIVE DIRECTION
By Adnews Staff
McDonald's of Oak Brook, IL introduced what it describes as "a new creative direction" for its worldwide marketing and advertising on Wednesday. The new materials will be based on a new tagline, "I'm loving it," created by Heye & Partner of Munich, Germany. According to the restaurant chain, local creative agencies will develop their own work based on this theme for their own markets beginning this fall.
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