ROC BEGINS FASHION AND SUN PROTECTION PROGRAM
By Adnews Staff
Skin care product company RoC began a promotion called "RoC Reveals Protection in Fashion" today. It will run through Saturday at some Bay stores in Toronto and Montreal. Each day four to six fashion shows will take place, displaying fashions for women over 35 years of age and promoting proper sun protection. Attendees can enter a draw for $100 worth of RoC skin care products. Free samples of Minesol SPF 40 will be given to those who make a donation to "Look Good Feel Better", a program for women with cancer. Creative development and event management for the initiative was handled by Toronto-based TrojanOne.
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