SUNRISE READIES TOFU SAMPLING INITIATIVE
By Adnews Staff
Sunrise Soya Foods will begin a sampling program at the Dragon Boat Festival in Vancouver this weekend. Sunrise, a sponsor of the festival, will promote the Pete's Tofu brand at a tent in the Market Place exhibitor area of the festival and with a group of wandering promotional workers that will distribute samples of the Tofu Peach Mango dessert and the Tofu Smoothie drink. These workers will wear backpack freezers to keep the samples cool. The sampling program, organized internally by Vancouver-based Sunrise, will run for the duration of the three-day festival. Public relations for Sunrise are handled by Hunter LaVigne Communications of Aurora, ON.
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