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NATURE WHITE PROMOTES 3IN3 TOOTH WHITENING GEL

The Natural White Office of Aurora, ON is promoting a new tooth whitening gel called Natural White 3in3. The brush-on gel is intended to be applied twice a day. Its launch is being supported with television and radio advertising created by Intercom Creative Marketing of Burlington, ON. Television commercials will run on specialty stations Showcase Diva, MuchMoreMusic and Life Network until mid-July. Radio advertising will run on Toronto station Chum FM through the summer. The tagline for the campaign is "3 days for 3 shades whiter." Natural White is a brand of Lornamead Brands of Tonawanda, NY.

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