MCDONALD'S SPONSORS O.P.P. KID'S COMFORT PROGRAM
By Adnews Staff
McDonald's restaurants in Ontario began a one-year sponsorship of an Ontario Provincial Police program called Kid's Comfort yesterday. The program supplies O.P.P. officers with teddy bears that are offered to traumatized children encountered in the line of duty. The program has been in operation since 1989. McDonald's will supply approximately 2,000 bears for O.P.P. cruisers. Each bear includes a blue bow tie with the McDonald's logo on it. and a coupon for a Happy Meal at participating restaurants in Ontario. Public relations for McDonald's are handled by Weber Shandwick Worldwide of Toronto.
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