BENJAMIN MOORE BEGINS PUT IT ON CAMPAIGN
By Adnews Staff
Toronto-based paint retailer Benjamin Moore has begun an ad campaign called "Put It On," created by Groundzero Marketing Communications of Toronto. The new campaign broke in March with print ads for the company's interior paint in magazines including Canadian House and Home and Style at Home. In May the campaign added promotional inserts to newspapers and magazines. The inserts coincided an in-store French Country promotion contest. Over the summer the focus of the advertising will shift to exterior paints and stains. Print ads will run in Cottage Life and Gardening Life magazine. In the fall the campaign will return to interior paint.
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