KELLOGG BREAKS NEW ADVERTISING FOR RAISIN BRAN
By Adnews Staff
Toronto-based Kellogg Canada will release a new television commercial for Raisin Bran cereal on Monday. The 30-second spot, called "Carrier Pigeon," will be the first new ad for the brand since 1998. Created by J. Walter Thompson of Toronto, the ad depicts a CEO telling his employees how to cut costs by replacing long distance calls with carrier pigeons. The subsequent scenes portray the probably results of the suggestion. The ad will run in English Canada until the end of November.
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