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LABATT HIRES TORCHIA FOR GRAND PRIX PR

By Adnews Staff

Labatt has hired Torchia Communications of Montreal to provide public and media relations for its Grand Prix sponsorship initiatives. Labatt went to Torchia with the assignment based on a referral, according to agency president Jean-Claude Torchia. Labatt, in support of the Bleue Dry brand, is planning a number of activities related to the 25th anniversary of the Grand Prix in Montreal.

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