KRAFT PROMOTES HOT 'N SPICY DRESSING
By Adnews Staff
Toronto-based Kraft Canada is promoting a new version of its Miracle Whip dressing called Hot 'n Spicy. The dressing is the first flavour extension for the Miracle Whip brand since its launch in 1933. Like similar Kraft Miracle Whip and mayonnaise products, the Hot 'n Spicy dressing will come in an upside-down squeeze bottle. The new dressing is now being promoted with in-store shelf advertising and coupons. A magazine campaign will take place in the fall. The advertising will be done by J. Walter Thompson of Toronto.
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