CHOICE HOTELS READIES SUMMER PROMOTION
By Adnews Staff
Misssissauga-based hotel chain Choice Hotels Canada, along with McDonald's and Imperial Oil, is preparing a summer promotion called "Gas, Food, Lodging." From June 15 to Aug. 31, hotel guests will receive a coupon for a McDonald's Extra Value meal and entry into a draw for a year's worth of Esso fuel. Members of the hotel chain's Choice Club Plus loyalty program can also enter a separate draw for three prizes of free gas for a year. On-site collateral materials, online banner advertising, email ads to Choice Club Plus members and spill-over television advertising from the U.S. will support the promotion. The creative was adapted by Choice Hotels Canada from materials produced by Arnold Worldwide, the agency of the chain's U.S. parent.