RAINCOAST BOOKS HIRES PALMER JARVIS FOR HARRY POTTER LAUNCH
By Adnews Staff
Vancouver-based Raincoast Books has hired Palmer Jarvis DDB, also of Vancouver, to promote the upcoming release of Harry Potter and the Order of the Phoenix by J.K. Rowling. Raincoast is the Canadian publisher and distributor of the Harry Potter books. Order of the Phoenix is the fifth book in the series. Raincoast will produce approximately one million copies of the book for sale in Canada. Palmer Jarvis will handle creative and media for the launch of the book, which will occur at midnight on June 21. The agency was hired in a review, but no details are available.
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