KRAFT PROMOTES NEW BOCA PRODUCTS
By Adnews Staff
Toronto-based Kraft Canada is promoting three additions to the Boca Burgers line of meatless soy products: Boca Ground Burger, Boca Chik'n Patties and Boca Chik'n Nuggets. The roll-out will be supported with in-store sampling and a brochure describing the benefits of the products and containing five recipes. Kraft has also sent email advertising to customers who have opted to receive such information. The brochure was created by Azimuth Marketing of Toronto. Public relations for Boca Burgers are done by APEX Public Relations of Toronto.
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