DEELEY HARLEY-DAVIDSON BEGINS BUELL CONTEST
By Adnews Staff
Toronto-based Square Peg has created an online and in-store contest for Deeley Harley-Davidson Canada of Concord, ON. The goal of the contest, called "Nothing Beats a Buell," is to raise brand awareness and increase the number of demonstration rides of Buell motorcycles at the dealership. Until Sept. 30, consumers who test drive a Buell will be entered into a draw for a Buell motorcycle. Consumers can also enter at the <http://www.buell.ca> Web site by completing a questionnaire. Additional prizes include $2,004 in cash and five Buell Leatherback racing jackets. IC Group of Toronto constructed the online materials. A national direct mail campaign, in-store materials and print advertising in motorcycle magazines will promote the sweepstakes.