MOLSON CONTINUES EX CENTENARY PROMOTIONS IN QUEBEC
By Adnews Staff
Montreal-based Molson has added a number of activities to its promotion in Quebec of the 100th anniversary of Molson Export. On June 5, an effort called the "Tournée 100 maillots Molson Ex" will begin during which members of the Montreal Alouettes cheerleading squad will visit Quebec bars and restaurants wearing swimsuits in the colours and styles of the past 100 years. In addition, labels on bottles of Export will carry a quiz on inventions of the past century. Forty question and answer labels will be distributed for a limited time on bottles sold in Quebec bars and restaurants. Molson began its promotion of Export's anniversary earlier this year by unveiling two banners at the Bell Centre in Montreal. Additional activities will take place during the remainder of the year.