MRS. VANELLIS PLANS SUMMER VACATION SPECIAL
By Adnews Staff
Mrs. Vanellis Fresh Italian Foods will hold a one-day promotion to mark the end of the school year and the start of the summer vacation on June 27. On that day the restaurant will reduce its menu prices by 50%. The chain has 95 locations in Canada, mainly in the food courts of shopping centres. According to the company, students are an important part of its customer base. Point-of-purchase materials including banners, backlit signs, buttons and balloons, created by As You Like It Marketing and Communications of Mississauga, ON, will promote the offer. Mrs. Vanellis is owned by Donato Food of Oakville, ON. Public relations for Donato are handled by Fishbowl Communications of Toronto.
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