DAIMLERCHRYSLER BEGINS HULK PROMOTION
By Adnews Staff
DaimlerChrysler Canada and Universal Pictures have begun a joint promotion of the Dodge Caravan national sales event and the movie "The Hulk," which will open on June 20. During the DaimlerChrysler sale customers will pay no interest on approved loans for the purchase or lease of a 2003 Dodge Caravan or Grand Caravan. Customers will also receive a DVD system with a Grand Caravan or an SXT Sport appearance package with a Caravan. These customers will also be entered into a draw for one of 20 family vacations. Television and print advertising, created by Pentamark Canada, is promoting the sale. The television commercial is set in a Dodge dealership. A salesperson and a customer are finalizing a purchase. The customer learns no green Caravans are available. He becomes angry and transforms into the Hulk. Footage from the movie follows. The Hulk character is also displayed on the supporting print ads and on the in-dealership materials.