FAMOUS PLAYERS AND ALLIANCE ATLANTIS BEGIN FOOLPROOF CAMPAIGN
By Adnews Staff
Famous Players and Alliance Atlantis Communications are collaborating on an in-theatre marketing and promotional campaign for the release of the movie "FoolProof" this fall. Toronto-based Famous Players, which operates 846 screens in 93 theatres in Canada, will contribute approximately $500,000 in marketing support and in-theatre initiatives. The campaign began last week when the first "FoolProof" trailer was attached to showings of "The Matrix Reloaded." Additional components af the campaign will include promotional screenings of the movie and in-theatre materials. "FoolProof" will be released on Oct. 3.
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