LABATT PLANS SUMMER HOMETOWN BASH
By Adnews Staff
Labatt Breweries of Canada and Clear Channel Entertainment will host an event called the Labatt Blue Hometown Bash this summer. The outdoor concert will take place on Aug. 16 outside the John Labatt Centre in London, ON, where the brewing company was founded. The show will include performances from Nickelback, Korn, Simple Plan, American Hi-Fi and Three Days Grace. A limited number of the 10,000 tickets for the concert will go on sale tomorrow. Clear Channel is pre-promoting the event with print and radio advertising. Consumers in Ontario and Atlantic Canada will also be able to win tickets in on-premise, online, radio and retail promotions in June and July. During those months Labatt will further promote the concert with television and radio advertising created by Toronto-based Grip.