METRO NEWSPAPERS OFFER WRAP ADVERTISING
By Adnews Staff
Free daily commuter newspapers Metro Toronto and Metro Montreal have added a new advertising option called "The Wrap." The section consists of four pages wrapped around the front and back of each paper. Sprint Canada today became the first advertiser to use the section. In Toronto, the newspaper's 190,000 copies are distributed through the TTC and Go transit systems and through street boxes. In Montreal, the newspaper's 115,000 copies are distributed through the Metro transit system. Metro Toronto is published by Metro International and Metroland. Metro Montreal is published by Metro, Transcontinental Printing and Gesca. According to Lori Bursey, director of sales for Metro Toronto, the wrap area will be printed once a month.