ASTRAL READIES MOVIE NETWORK SUMMER CONTEST
By Adnews Staff
Astral Television Network will begin a summer contest to promote its pay television service The Movie Network next month. Called "Summer Drive-In Movie," the contest will propose trivia questions on Friday, Saturday and Sunday nights in June, July and August. The questions will appear at the start of the 9:00 p.m. movie. Viewers visit <http://www.themovienetwork.ca> and answer the question to enter the contest. At the end of each month, one winner will be randomly selected from the correct entries. The winner will receive a trip to Toronto and a Sony high definition television. Each of the three monthly winners will also receive a car key, one of which will start a Volkswagen Beetle convertible, which will be added to that winner's prize. The contest is being promoted with a print ad in The Movie Network's Feature magazine. Inserts advertising the contest will also be distributed in Star Choice Inside Scoop and in Bell ExpressVu's monthly magazine. The print ads will be accompanied by online and on-air promotion. The concept and creative for the contest were developed by Trojanone of Toronto.